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Influence: The Psychology Of Persuasion

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Cover: Paperback
Language: English
Author: Robert B. Cialdini
Publisher:Harper Collins

Influence, the classic book on persuasion, explains the psychology of why people say "yes"and how to apply these understandings. Dr. Robert Cialdini is the semil expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.


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