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The Startup Way

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ISBN: 9780241197264
Author: Eric Ries
Language: English
Cover: Paperback
Publisher: Penguin

The Start-up Way reveals how organisations of all sizes can harness start-up techniques to drive growth. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Start-up Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

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